Transform your salon into a profitable business

Implement loyalty programs and subscription model - Subscription model is not only for businesses like Netflix! In fact, many entrepreneurs in the beauty and personal care industry are offering their clientele subscriptions packed with their favourite procedures and lots of perks. Gift cards are also on the rise as a means of increasing profit and bringing in new clients.

See how your website could look after a professional touch

Explore exactly how your clients will book appointments with our SPA demo

Here is what we recommend every beauty and personal care business to implement to thrive:

• Convenient mobile-friendly booking website - Getting a booking website is one of the best investments a salon business can make. With the new generation that is native to the digital world and prefers online bookings over other forms, you need to capitalize on this trend. Display available services and technicians, their schedule, and availability. Your website visitors can schedule, move, and cancel appointments or even pay for the services beforehand. Salons with online booking see an average of 29% higher revenue and the demand is only growing.

• Integrate an e-Commerce store to sell beauty and personal care products - you can increase your revenue by offering salon-markup products for sale online. Not only can you display more products online than in the salon, but you can also reach more people. That way, your potential buyers are not only clients who visited your physical location, but literally everyone courier services can reach. With modern data analysis methods and online marketing, you can make personalised offers to your clients to support their beauty goals and encourage new people who have never heard about you before to try your products and convert them into your clients.

AI Chat Bots - chat pop-up that is powered by AI and can answer most frequently asked questions, assist with booking an appointment, or making the right purchase. AI Chatbots enhance conversion by 23% and generally improve user experience if implemented correctly.

SEO-optimised blog - create helpful content that potential customers are searching for, like '2025 Men's Hair Trends', complemented by professional pictures. With 72% of clients using search to find salons and 98% choosing from page 1 results, blogs help you capture that traffic and establish expertise in your local market.

Integrate reviews into your website - You need to look trustworthy in the eyes of potential customers. The best way to demonstrate your professionalism is by building a strong online reputation. We recommend integrating live review feeds from Google and user-generated photo galleries - an opportunity to leave reviews right on your website for logged-in users. Plus, remind customers to leave feedback after the appointment and timely respond to the reviews.

Social Media Presence - Social Media is a real gift to the industry. Aesthetic socials are an absolute must for beauty and personal care providers to build a successful business. People will not know how amazing you are unless you put yourself out there! Start with planning content for Instagram and TikTok, add trends, ads and user generated content. Focus on before-and-after transformations, behind-the-scenes content, and client testimonials to build trust and demonstrate your expertise to potential customers. With consistent posting and authentic engagement, you'll build a loyal community that not only books appointments but also refers friends and family to your business. 78% of salon owners admit that a strong social media presence is the key to attracting high paying clients.

Set up appointment reminders - set up email and SMS reminders about the service. This simple automation reduces no-shows by up to 50%. Send automated confirmations immediately after booking, followed by gentle reminders 24-48 hours before the appointment to ensure clients never forget their scheduled services.

Set up appointment reminders - set up email and SMS reminders about the service. This simple automation reduces no-shows by up to 50%. Send automated confirmations immediately after booking, followed by gentle reminders 24-48 hours before the appointment to ensure clients never forget their scheduled services.

tailor-made websites

The value you're getting from

Have convenient system to automatically manage bookings and schedules

Imagine, if someone wants to book appointment after-hours they can easily do it on your website without calling your manager or causing conflicts in schedule. All they need is a convenient interface with the services, technicians and calendar displayed there. All you need is a system that helps you manage your staff and calendar with minimum effort and without the headache of double-booking. All is possible with a website tailored with the needs of your specific business in mind.

Provide 100% smooth experience for mobile users. With over 63% of traffic coming from mobile devices you can't afford to fall behind! We can guarantee a smooth mobile experience for website visitors or develop a convenient mobile app where they can make a booking in no time. You will capture leads right away when clients are inspired after seeing your Instagram or reading reviews on your website.

Are you considering to explore a new revenue model by offering products for sale? Or already displaying products in store but having problems with motivating staff to actually sell it? You can get two rabbits with one shot by integrating an e-Commerce store into your website. When your website is powered by online shop functions, it can reach an unlimited number of potential buyers. Start selling nail, hair and beauty products

Instagram scrollers turn into salon visitors in few clicks

Boost salon's profitability by selling mark-up products through your online shop

Predictable monthly revenue and loyalty nurturing

Subscription model is not only for businesses like Netflix! In fact, many entrepreneurs in beauty and personal care industry are offering their clientele subscriptions packed with their favourite procedures and lots of perks. Gift cards are also on a rise as means of increasing profit and bringing in new clients.

marketing strategy designed specifically for salons, SPAs and barbershops

The value you're getting from

First impression converts into clients

First impression is a cornerstone in the personal care business. Not only are striking first impressions what your clients are pursuing for themselves, but this is also a criterion for how they choose to be or not to be your client! Social media is a real gift for aestetic professionals in that sense, and the right use of it can result in getting more people seeing what you're doing and having an unbelievable glow-up in your salon. Nordic Craft Media can assist you with creating a content plan, getting professional photos and videos, designing ads and making a glow-up of your website and social media.

Finding the right tone and channels of communication with the clients who visited your salon for the first time can help build that type of long-lasting relationship that you are looking for. Nourishing your loyal clientele is not only about what happens during their visit, but also about the emails they receive, the content they see in their feed, and the personalized messages they receive as a reminder about an appointment or after it, or even birthday greetings. This all is important, but time-consuming. Nordic Craft Media can build an automatic system that delivers excellent communication and helps to establish the sweet loyalty.

Good SEO strategy can make a real magic by turning an invisible website with little traffic to a searchable, clickable, and unmissable client highway. Imagine if someone is searching for "hair salon near me," your website is there, ready to capture leads. Powered by online ads to sell products from your shop and ads on social media to spread awareness about your services and promotions, your business will be unstoppable!

One-time visitors become loyal regulars

Your salon is on the first page on Google when someone searches online

Our services

Here is how Nordic Craft Media can help you achieve success

Website & App development

Get a booking website and an app with functionality that suits your business

SEO Optimisation

SEO optimisation of your website that makes it visible and helps you to reach more clients

Dedicated marketing team and tailored marketing strategy where every effort works towards one goal: to help you get and retain more clients

Marketing Strategy

• Custom Booking Systems - Direct booking engines with real-time schedules, a list of services and available technicians payment processing, and automated confirmations

• eCommerce solution integrations - integrate Shopify, WooCommerce, and other platforms to your website, with convenient product pages, filtering, cart, and check-out options.

  Payment Gateway - Secure payment processing with multiple options (cards, mobile pay, bank transfers).

• Salon Management System - Seamless connection with your existing Salon Management System and booking platforms, or help with building your own system

• Subscription Integration - Build predictable monthly revenue with membership programs and the opportunity to subscribe to your services

• Gift Card Functionality - Turn satisfied clients into marketing ambassadors and allow them to bring in new clients through gift cards.

• Mobile-Responsive Design - Get a website that works flawlessly on all devices with optimised mobile booking experiences

• Multi-Language Support - Websites and apps in Danish, English, and other languages to serve international clients and expand your market reach

• Salon Management Mobile App - An app for internal use. Manage bookings, employees' schedules, empty slots, orders, and product stock in one intuitive mobile app

• Local SEO for Salons and SPAs - Optimize for "service + city" searches to appear in Google's local pack and map results

• Keyword Research & Strategy - Identify high-converting search terms your target clients actually use when looking for services

• On-Page SEO Optimization - Optimize page titles, meta descriptions, headers, and content for better search rankings

• Technical SEO Audit - Fix website speed, mobile issues, broken links, and crawling errors that hurt rankings

• Content SEO Strategy - Create useful beauty and personal-care-related content that ranks well and puts you on first page on Google

• Competitor SEO Analysis - Research what keywords your competitors rank for and identify opportunities they're missing

• Mobile SEO Optimization - Ensure your website performs perfectly on mobile devices, where 60%+ of searches happen

• SEO Analytics & Reporting - Monthly reports showing ranking improvements, traffic growth, and booking conversions from organic search

• Comprehensive Marketing Audit - Analyze your current marketing efforts, competitors, and identify opportunities for growth

• Multi-Channel Campaign Planning - Coordinate email, social media, paid ads, and content marketing to work together seamlessly

• Content Marketing Calendar - Plan 6 months of engaging content across all channels with seasonal campaigns and promotions

• Email Marketing Automation - Set up welcome sequences, booking confirmations, and client retention campaigns that run automatically

• Social Media Strategy - Build brand awareness and engagement on Instagram, Facebook, and TikTok with authentic and aesthetic content

• Paid Advertising Management - Google Ads, Facebook Ads, and Instagram campaigns optimized for bookings

• Marketing Analytics & ROI Tracking - Monitor which marketing efforts actually generate bookings and revenue, and build a strategy to double the outcome

• Reputation Management Strategy - Proactive review generation, response management, and online reputation building across all platforms

Prices

Price packages depend on complexity of the project and specific business requirements. Here's our standard breakdown. For a personalised offer, please, contact us directly

Independent Professional

For service providers who have just started their independent careers.

Solo Salon

For salons that specialize on one type of service, for example, nail salons, hair salons.

For establishments with more diverse and complex services, like beauty salons, barbershops, SPAs.

Multi Salon

What is included

Everything in Independent Professional Package, Plus:

Everything in Solo Salon Package, Plus:

• Professional Service Pages - High-converting pages with service descriptions, photos, and benefit highlights

• Smart Booking Website - Mobile-responsive site with calendar, search by service, and booking functionality

• Basic Email Automation - instant booking confirmation emails to clients

• 1 Year Support - Ongoing maintenance, security updates, and technical assistance

• Monthly Marketing Report - Basic analytics on website traffic

• Personal Care Blog - functionality that allows you to post articles directly on your website

• Review Integration - Live feeds from Google My Business and TrustPilot to build trust

• Multi-Language Support - Website in Danish, English, and additional languages

• eCommerce Shop - integration of Shopify or WooCommerce to your website to build a professional online shop

• Payment Processing - Secure integration with MobilePay, Stripe, and others

• Service Management Integration - Connect with your existing salon management systems for seamless customer service and to avoid double-booking

• Staff Management Dashboard - Internal system for managing bookings, schedules and products stock

• Email Marketing Automation - booking confirmations, and follow-up sequences, and promotional campaigns

• Comprehensive SEO Strategy - Keyword research, content optimization, and local citation building

• Content Marketing - Monthly blog posts with personal care recommendations and salon experiences

• Social Media Management - Professional Instagram, Facebook and TikTok content creation

• Google Ads Management - Targeted campaigns for direct bookings and getting traffic to your web shop with regular optimization

• Review Management - Proactive review generation and professional response management

• Advanced Analytics - Revenue tracking and client behavior insights

• Competitor Analysis - Quarterly reports on local market positioning and opportunities

• reporting

• Subscription Functionality

• Native Mobile App - Custom iOS/Android app with booking and online store functionality, push notifications, and subscription program

• Dedicated Account Manager - Personal support specialist and quarterly performance reviews

• Priority Web Support - 24/7 technical assistance and same-day issue resolution

• Dedicated Marketing Team - Personal account manager and specialized marketing staff

• Comprehensive Marketing Strategy - Custom 6-month marketing roadmap and implementation

• Multi-Channel Campaigns - Coordinated campaigns across Google Ads, Facebook, Instagram, and email

• Reputation Management - Ongoing online reputation monitoring and management

• Seasonal Campaign Management - Holiday and event-based marketing campaigns

• Marketing Automation Platform - Advanced guest segmentation and personalized campaigns

Customer reviews

Discover what our clients think about our service

I am extremely satisfied with this product! It exceeded my expectations with its quality and performance. The customer service was excellent, and delivery was prompt. I highly recommend this to everyone.

Brian Moten

I am extremely satisfied with this product! It exceeded my expectations with its quality and performance. The customer service was excellent, and delivery was prompt. I highly recommend this to everyone.

Clarice Turner

★★★★★

★★★★★